Few destinations are as closely associated with beach culture as Malibu. Its long stretches of sand, ocean views and relaxed atmosphere have shaped decades of fashion imagery, turning the California coastline into a visual reference for summer style. It is therefore a fitting backdrop for the second chapter of Calzedonia’s latest campaign starring Heidi Klum. What makes certain beachwear looks feel relevant season after season while others disappear after a single holiday?

For the new campaign, photographed by the Morelli Brothers under the creative direction of Thomas Hayo, Calzedonia moves from the poolside setting of the first chapter directly to the shores of Malibu. Against a backdrop of golden sand, open horizons and Pacific light, Heidi Klum presents a selection of the brand’s key beachwear pieces for the season. The collection includes the eye-catching Savannah Zebra triangle bikini, the Shiny Satin line in luminous green and caramel tones, as well as the Brown Glitter design, whose subtle shimmer catches the sunlight throughout the day.

The campaign highlights a beachwear wardrobe built around confidence, comfort and strong visual character. Rather than relying on excessive styling, the focus remains on pieces that can easily transition from the beach to seaside lunches, poolside gatherings and sunset moments by the water.

Five Beachwear Styling Tips Inspired by the Campaign

• Choose one statement element, such as an animal print bikini or a distinctive colour, and keep the rest of the look simple.
• Metallic jewellery details work particularly well with swimwear, adding interest without overwhelming the outfit.
• Earth tones such as caramel, sand and chocolate brown often complement sun-kissed skin and natural beach settings.
• A well-fitted triangle bikini remains one of the most versatile swimwear silhouettes, suitable for a wide range of body types.
• When selecting beachwear, consider how the pieces will look beyond the beach itself, especially when paired with a linen shirt, oversized sunglasses or flat sandals.

With Malibu as its setting and Heidi Klum at its centre, the latest Calzedonia campaign captures a relaxed approach to summer dressing, combining strong silhouettes, warm colours and effortless coastal style.