During the Cannes Film Festival, the Croisette often changes character after sunset. Screenings give way to private gatherings, conversations move from cinemas to beach venues, and fashion continues long after the red carpet has emptied. Certain evenings become less about schedules and appearances and more about atmosphere — those moments people discuss long after the festival itself comes to an end.
On the evening of May 14, Magnum brought together international personalities, fashion figures, and cultural names for its Maison Magnum VIP celebration in Cannes. The event followed the debut presentation of the first-ever Maison Magnum Collection fashion show, marking a new chapter for the brand during one of the industry’s most photographed weeks.
At the center of the evening stood Law Roach, introduced by Magnum as its “Taste Architect.” Known for shaping some of fashion’s most recognizable celebrity images, Roach approached the occasion with his characteristic attention to visual storytelling, appearing in a sharply tailored look from AMI Paris.
Among the evening’s most talked-about arrivals was Heidi Klum, who attended alongside her son Henry Samuel Klum. Klum wore a chocolate-brown design by Sophie Couture featuring layered textures inspired by Magnum’s famous chocolate shell — a visual reference to that familiar first crack revealing what lies underneath. Henry selected a brown suit by German designer Danny Reinke, drawing inspiration from the original Magnum Classic.
Elsewhere across the venue, fashion references quietly continued. Adriana Lima arrived in an intense cyan-blue gown, while Lucien Laviscount opted for a cream look accented with a rich brown tie. Halsey and fiancé Avan Jogia also arrived with looks that appeared carefully considered for the evening itself — Halsey in a pink gown covered with jewel details, Jogia in pistachio green tailoring.
Another appearance immediately drew attention: Barbara Palvin and Dylan Sprouse stepped onto the Croisette shortly after sharing news of their pregnancy, creating one of the most discussed arrivals of the night. Music carried the evening forward. Angèle took over the DJ booth, while Adèle Castillon brought guests to the Magnum beach stage with a live performance wearing a look by Victor Weinsanto.
Guests were also invited to experience Magnum’s signature Dipping Bar, creating personalized Magnum combinations inspired by the Maison Magnum Collection itself. Across the evening, fashion, music, and food moved naturally together. During Cannes, certain gatherings seek attention. Others simply create a mood people want to remain inside a little longer.
