Perfumery continues to evolve alongside changing lifestyles and cultural rituals. Contemporary fragrance creation increasingly explores lighter compositions that retain complexity while responding to consumers seeking freshness, versatility, and individuality. Inspired by gastronomy, beverages, and sensory experiences, a new generation of fragrances is expanding the traditional vocabulary of haute parfumerie without abandoning its craftsmanship.
Consumer preferences continue to reflect this evolution. According to Circana’s report Fragrance Consumer Trends Europe, prestige fragrance sales across major European markets recorded double-digit growth, with consumers increasingly favouring fragrances designed for layering and personalisation. The report also notes a rising demand for lighter formats, including fragrance mists and body sprays, particularly among younger luxury consumers who seek adaptable scents for different occasions. Supporting this development, Mintel’s Global Beauty and Personal Care Trends highlights multisensory experiences and fragrance customisation as two of the defining directions shaping the future of the premium beauty industry, encouraging brands to introduce collections that allow consumers to create personalised olfactory signatures.
MUGLER expands its long-standing exploration of gourmand perfumery with Starlicious Les Eaux Gourmandes, a new collection of fragrance mists inspired by the aromatic world of summer mocktails. The collection presents a lighter interpretation of the House’s distinctive gourmand identity while preserving the creativity and technical precision associated with haute parfumerie.
Drawing inspiration from alcohol-free cocktails enjoyed during warm summer days, each fragrance captures a different sensory atmosphere through carefully balanced fruity, floral, woody, and musky accords. Rather than replicating familiar gourmand compositions, the collection introduces brighter and more transparent structures that emphasise freshness while maintaining depth and character.
Each fragrance has been conceived to stand independently while also encouraging layering. Applied individually, the compositions offer refined and contemporary interpretations of gourmand perfumery. Combined together, they allow the wearer to create a personalised fragrance ritual, producing distinctive scent combinations that evolve according to individual preference.
The collection reflects MUGLER’s continuing contribution to the development of gourmand fragrances, a category the House has helped shape over several decades. By introducing lighter textures and luminous compositions, Starlicious Les Eaux Gourmandes explores new creative possibilities within a fragrance family traditionally associated with richness and intensity.
Commenting on the collection, Danièle Lahana-Aidenbaum, Global President of MUGLER Fashion & Fragrances, describes the project as a new expression of gourmand perfumery that remains faithful to the House’s bold creative identity while introducing a brighter, more wearable interpretation designed for contemporary lifestyles.
With Starlicious Les Eaux Gourmandes, MUGLER continues to reinterpret one of modern perfumery’s most influential fragrance families. Combining the playful character of summer-inspired accords with the refinement of haute parfumerie, the collection reflects the growing desire for fragrances that are expressive, versatile, and designed to be experienced in increasingly personal ways.
